Teaching

Business Cases with Data Science

Masters course, Nova IMS, 2022

In this course, students were guided through six projects involving different topics in data science, such as language processing, recommendation systems, predictive analysis, and data visualization.

Data Science for Marketing

Postgraduate course, Nova IMS, 2021

This course familiarizes students with Data science concepts, applications, and projects’ lifecycles. It involves statistics, data visualization, database systems, and machine learning. Students learn data preparation before building analytical models, such as data description, RFM, or association rules (e.g., market basket analysis).

Descriptive Methods of Data Mining

Undergraduate course, Nova IMS, 2021

This course addressed the topics and issues typically associated with “data mining” or “knowledge discovery”. Its primary goal is to allow students to gather skills for extracting information and knowledge from large databases. The skills developed include databases, data processing, prescriptive analysis, and data visualization.